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Why customers abandon shopping carts online

 
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PostPosted: Tue Jun 29, 2010 12:47 pm GMT    Post subject: Why customers abandon shopping carts online Reply with quote

Why customers abandon shopping carts online

...So, what the Forrester research points to is what many ecommerce teams already know: tuning the website to make the checkout process smoother is only part of the answer. In fact, many have learned that once you’ve tuned, they are still seeing high abandonment rates — perhaps reduced somewhat, but still frustratingly high...

Read more at
http://www.retailcustomerexperience.com/article/44336/Why-customers-abandon-shopping-carts-online
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