Joined: 23 Jan 2003 Posts: 6423 Location: Austin, TX
Posted: Tue Jun 29, 2010 12:47 pm GMT Post subject: Why customers abandon shopping carts online
Why customers abandon shopping carts online
...So, what the Forrester research points to is what many ecommerce teams already know: tuning the website to make the checkout process smoother is only part of the answer. In fact, many have learned that once you’ve tuned, they are still seeing high abandonment rates — perhaps reduced somewhat, but still frustratingly high...
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